A small clinic website in India costs about ₹10,000 to ₹40,000 with a freelancer, or ₹50,000 to ₹1.5 lakh and more with an agency. Yearly costs come on top: a domain (about ₹500 to ₹1,500), hosting (about ₹2,000 to ₹8,000) and edits. Compare quotes on what you'd pay over three years, not on the setup fee alone.
The four ways to get a clinic website
| Option | Setup | Every year after | Watch out for |
|---|---|---|---|
| Website builder, done yourself | Your time | ₹2,500 to ₹7,500 for the plan and domain | Templates with "testimonials" sections that clash with council rules |
| Freelancer | ₹10,000 to ₹40,000 for a small site | ₹4,000 to ₹16,500 for domain, hosting and upkeep | Freelancers move on. Check who holds the domain and the logins |
| Agency | ₹50,000 to ₹1,50,000 for a small business site | Hosting, plus retainers of ₹1,000 to ₹5,000 a month | High setup fees and long contracts |
| Monthly plan from a studio | Ours: ₹9,999 to ₹19,999 | Ours: ₹17,988 to ₹59,988, with hosting and edits included | Exit terms, and whose name the domain is in |
Healthcare agencies often quote more. One Indian agency puts a clinic website with booking at ₹90,000 to ₹2,50,000.
What you pay every year, whoever builds it
- Domain name: about ₹500 to ₹1,500 a year for a .in or .com. Buy it in your own name.
- Hosting: about ₹2,000 to ₹5,000 a year for shared hosting, or ₹3,000 to ₹8,000 for managed WordPress.
- Security certificate (the padlock): included free by most hosts and builders.
- Edits and upkeep: timings change, doctors join, fees rise. Freelancers charge about ₹1,500 to ₹10,000 a year to look after a small site. Agency retainers run ₹1,000 to ₹5,000 a month.
- Optional extras: Google Business Profile management, WhatsApp automation (Meta charges per message) and booking systems.
Three-year cost: a worked example
The ranges are wide, so here is one small clinic site, worked through both ways.
| Over three years | Freelancer | Studio Footfall Starter |
|---|---|---|
| Setup | ₹25,000 | ₹9,999, or ₹4,999 for our first 10 clinics |
| Domain | ₹2,400 | ₹2,400, paid by you to your registrar |
| Hosting | ₹9,000 | Included |
| Edits and upkeep | ₹15,000 | Included, 2 edits a month |
| Monthly plan | None | ₹53,964, or ₹44,970 paid yearly |
| Total | ₹51,400 | ₹52,369 to ₹66,363 |
Assumes a domain at ₹800 a year, hosting at ₹3,000 a year and upkeep at ₹5,000 a year for the freelancer site.
The totals land close together. The difference is what you get for the money. On a monthly plan, edits, backups and fixes are part of the price, and someone answers when something breaks. With a one-off build, every change after launch is a new bill, if you can still reach the person who built it.
What pushes the price up
- More pages, such as a page for each treatment or each doctor
- Several doctors or branches
- Online booking with a database, payments or reminders
- Hindi and English versions
- Writing the content and taking the photos for you
- A custom design instead of a template
Hidden costs to ask about before you pay
- Who owns the domain? It should be registered in your name, in your own account.
- Is there an exit fee or a minimum contract?
- What does renewal cost? Ask about the second year, not just the first.
- Are edits included, or billed one by one?
- Is GST added on top of the quote?
- Is any fee linked to leads or patients? The NMC's 2026 guidelines bar commissions and referral fees linked to getting patients.
- Will the content follow the NMC or Dental Commission rules? Fixing a non-compliant site later costs more. Our guide to the 2026 rules has a checklist.
What we charge
Setup is ₹9,999 (Starter), ₹17,999 (Pro) or ₹19,999 (Growth), and our first 10 clinics pay half. Plans then cost ₹1,499, ₹2,499 or ₹4,999 a month, with hosting, security, backups and edits included. No GST is added. The domain is in your name, and you can leave any month with 30 days' notice. See full pricing.
Market prices are ranges from published 2026 price guides. Real quotes vary with the city, the scope and who you hire.
Sources
- Hostinger India, How much does a website cost in India in 2026?, updated 26 February 2026. Domain, hosting, builder, freelancer, agency and maintenance ranges.
- ColorWhistle, Clinic website cost in India, updated 25 September 2026.
- National Medical Commission, Guidelines on Ethical Advertising and Public Communication, 6 October 2026. Copy hosted by Medical Dialogues.
- Studio Footfall, pricing.